Insights & Ideas
Thoughts on executive search, hiring well in CPG and food and beverage, and the model we built to fix what was broken.
Hiring Strategy
A COO is the highest-leverage hire a food and beverage founder makes — and the one most often made for the wrong reason. When you’re actually ready, what the role should own, what it costs, and how to run the search so it sticks.
Hiring Strategy
Both models can work — they’re just built for different roles. Here’s how each one actually works, where each fits a food and beverage hire, and the fee question that matters more than the model itself.
Retention
Replacing a senior leader can cost up to 213% of salary. Here’s why executives leave scaling CPG brands — and the practical moves that keep your best people in the seat.
Compensation
What VPs, COOs, and CFOs really earn at food, beverage, and CPG brands — base, bonus, and equity — and how to build an offer that wins without overpaying.
Hiring Strategy
The executives you want are rarely looking — so your job description has seconds to win them. Here's how to write one that pulls in top F&B leaders, and what to cut.
Interview Tips
The questions you ask in an F&B or CPG executive interview reveal more than your answers — and protect you from taking the wrong job. Here are the 10 that matter.
Interview Tips
The interview questions that actually predict whether a VP of Sales will win in CPG and food & beverage, plus the red flags that should end the conversation.
Hiring Strategy
A bad VP hire at a CPG brand can cost $500K or more once you count the real damage. Here's the full math, and how to avoid the most expensive mistake.
Andy publishes a new post on CPG and F&B hiring every few weeks. Drop him a line and he'll add you to the list.
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