Insights & Ideas

The High Altitude Blog

Thoughts on executive search, hiring well in CPG and food and beverage, and the model we built to fix what was broken.

Hiring Strategy

How to Hire a COO for a Growing Food & Beverage Company

A COO is the highest-leverage hire a food and beverage founder makes — and the one most often made for the wrong reason. When you’re actually ready, what the role should own, what it costs, and how to run the search so it sticks.

By Andy Roads · June 18, 2026 · 7 min read

Hiring Strategy

Retained vs. Contingency Search: Which Is Right for Your F&B Brand

Both models can work — they’re just built for different roles. Here’s how each one actually works, where each fits a food and beverage hire, and the fee question that matters more than the model itself.

By Andy Roads · June 17, 2026 · 7 min read

Retention

Reducing Executive Turnover at a Scaling CPG Brand

Replacing a senior leader can cost up to 213% of salary. Here’s why executives leave scaling CPG brands — and the practical moves that keep your best people in the seat.

By Andy Roads · June 16, 2026 · 7 min read

Compensation

Executive Compensation Benchmarks in Food & Beverage and CPG

What VPs, COOs, and CFOs really earn at food, beverage, and CPG brands — base, bonus, and equity — and how to build an offer that wins without overpaying.

By Andy Roads · June 15, 2026 · 7 min read

Hiring Strategy

How to Write a Job Description That Attracts A-Player CPG Executives

The executives you want are rarely looking — so your job description has seconds to win them. Here's how to write one that pulls in top F&B leaders, and what to cut.

By Andy Roads · June 13, 2026 · 7 min read

Interview Tips

10 Questions Candidates Should Ask in a Food & Beverage Executive Interview

The questions you ask in an F&B or CPG executive interview reveal more than your answers — and protect you from taking the wrong job. Here are the 10 that matter.

By Andy Roads · June 12, 2026 · 7 min read

Interview Tips

How to Interview a VP of Sales for a CPG Brand

The interview questions that actually predict whether a VP of Sales will win in CPG and food & beverage, plus the red flags that should end the conversation.

By Andy Roads · June 12, 2026 · 7 min read

Hiring Strategy

The Real Cost of a Bad VP Hire at a Growing CPG Brand

A bad VP hire at a CPG brand can cost $500K or more once you count the real damage. Here's the full math, and how to avoid the most expensive mistake.

By Andy Roads · April 22, 2026 · 7 min read

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