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The High Altitude Blog

Thoughts on executive search, hiring well in CPG and food and beverage, and the model we built to fix what was broken.

Hiring Strategy

The Real Cost of a Bad VP Hire at a Growing CPG Brand

A bad VP hire at a CPG brand can cost $500K or more once you count the real damage. Here's the full math, and how to avoid the most expensive mistake.

By Andy Roads · April 22, 2026 · 7 min read →

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